Launch marketing for new hotels, aparthotels & rentals in Cyprus
Open with full visibility, not an empty calendar.
A new hotel, rooftop or rental should not start at zero. We build the website, the booking path, the photos and the launch campaign before opening day, so your first guests book direct from day one.
Everything a launch needs, ready before the doors open.
Most properties start marketing after they open. The strong ones open with rankings, photos and a booking path already in place. Google needs weeks to trust a new name, so the work has to start early.
Website & booking before day one
Your own site with a working booking path, live weeks before opening, so early demand lands with you and not on a portal.
Google presence from the start
Google Business Profile, local SEO and structured data set up pre-opening, so searches for your name and your town find you on day one.
Photos, 360 & film during fit-out
We shoot finished areas early and stage the rest, so you never launch with empty-room placeholders or a photographer booked too late.
Launch campaign & opening buzz
Targeted Google and Meta campaigns, a press and social kit, and opening offers that turn curiosity into the first direct bookings.
Google does not care about your opening date.
A new domain, a new Google Business Profile and new content all need time to be trusted and ranked. If you start at opening, your first months run on portal commission. If you start three months early, day one already books direct.
- Domain, site and booking path live early
- Google Business Profile verified pre-opening
- Visuals shot during fit-out, not after
- Opening campaign ready to switch on
The countdown, in plain steps.
Foundations
Domain, website, booking setup and Google Business Profile go live while the building is still being finished.
Visuals
Photography, 360 tour and short film of the finished areas, staged where needed.
Warm-up
Content, local SEO and a coming-soon push so the name is known before the doors open.
Opening
Campaigns switch on, opening offers run, and the first reviews get collected properly.
What is included.
- Pre-opening website with booking path
- Google Business Profile setup and verification
- Photography, 360 tour and film during fit-out
- Launch campaign on Google and Meta
- Press and social kit for the opening
- Multilingual from day one, English, German and more
Frequently asked questions.
When should launch marketing start?
Around three months before opening is the sweet spot. Google needs weeks to index and trust a new site and a new Business Profile. Later still works, but every week less means more early bookings going to the portals.
We already have an agency for our existing property. Does that clash?
No. A launch is a project with a clear start and end, not a takeover of your running marketing. We build the new property its foundations and hand over cleanly, or keep supporting it, your choice.
What does a launch package cost?
We scope it to the property and give you a fixed price before we start. Size, languages and how much visual production you need drive the number. You always see the quote upfront.
Can you shoot photos before the building is finished?
Yes, and it is normal. We shoot finished show units and public areas early, stage what is close to done, and plan a second short shoot for opening week. Renders can bridge the gap where nothing is ready.
Which languages and markets can you launch in?
English and German natively in-house, more languages with AI translation and structured review. We match the languages to the guest markets you actually want, not a fixed list.
Related services
Opening something new?
Tell us what you are opening and when. We send back a launch plan with a fixed price, usually within two working days.
Plan your launch